King’s Trust Ultimate Designer Sale

Sharing my story on stage as a Young Ambassador for The King’s Trust at the Ultimate Designer Sale was one of those moments that stops you in your tracks. Standing in a room full of people committed to real change, speaking openly about my journey, felt powerful, emotional and incredibly grounding.

Held in London, the Ultimate Designer Sale brought together leading names from fashion, press, celebrity ambassadors and long-standing supporters of the Trust. The day featured designer pieces donated by major brands and public figures, live auctions and conversations that truly mattered. Every element was designed to raise vital funds and create real opportunities for young people across the UK.

When I first joined The King’s Trust Enterprise Programme, I was finding my way in business, but I always knew that sharing my story and speaking to others was part of my path. It was something I had always envisioned for myself. That programme changed everything. It gave me belief, clarity and the tools to start my own advertising and marketing agency, REGO Creative, and to build something meaningful from the ground up.

At the event, I spoke without a script and without rehearsing. I shared my story honestly, from joining the Enterprise Programme to rebuilding my confidence, growing my business and now being in a position to inspire others who are just starting out, exactly where I once was.

By the end of the day, an incredible £367,000 had been raised. That number represents more than funding. It represents possibility. It means more young people will be given the chance to believe in themselves and create a future that feels achievable.

That day was a reminder of how powerful storytelling can be. In a room filled with designers, press and ambassadors, it was real stories and lived experiences that truly connected everyone.

I left feeling proud, grateful and deeply aligned with the work I do. Proud to share my story. Grateful to the Trust. And reminded that showing up as yourself can be the most powerful thing you do.

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Emma Rego Speaking at Santander x The King’s Trust

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My Journey with The King’s Trust | Omaze Feature