Champagne JacquartCreative direction, visuals and marketing for the launch of Champagne Jacquart’s 2018 Blanc de Blancs vintage
❋ Creative direction Creative direction was shaped around the character and tasting notes of the 2018 Blanc de Blancs vintage, focusing on balance, freshness and vitality. The setting, pacing and visual tone of the launch were designed to reflect these qualities, using space, atmosphere and sensory detail to mirror the experience of the champagne itself. Artistic collaboration with Odyssée Khorsandian, a graduate of the Reims College of Art and Design, added a contemporary cultural layer that aligned with Champagne Jacquart’s modern yet heritage-led identity.
❋ VisualsVisual content documented the launch through product moments, guest interaction and the overall environment. Photography focused on the champagne, the ritual of service and the experience of the event, creating imagery that felt editorial and natural rather than staged. The visuals were designed to be versatile, suitable for press, marketing and ongoing brand use beyond the launch.
❋ Marketing Marketing focused on designing a press-led launch experience built to generate coverage. This included curating the guest list, shaping the narrative around the 2018 Blanc de Blancs vintage, and using location, atmosphere and artistic collaboration to give journalists a clear, compelling story to take away. The experience was designed to translate naturally into editorial, social and PR content beyond the event itself.
❋ Reach & performance The launch resulted in editorial coverage and media features that extended the visibility of the 2018 Blanc de Blancs well beyond the event. Press articles and digital content amplified the story of the vintage, the creative concept and the experience, increasing reach across marketing and PR channels. This sustained exposure strengthened Champagne Jacquart’s brand presence and reinforced its position as a contemporary Champagne house grounded in heritage and quality.
