Product Launch & Brand Direction

REGO Creative led the visual direction and launch support for Fungi Biotics, establishing a clear, premium presence within the growing functional mushroom market.

Overview

Positioned the brand as clean, credible and science-led through considered visual language designed to build trust and support direct-to-consumer sales.

Our Strategy

Directed the brand launch and created a cohesive visual system built for ecommerce, digital growth and product education.

Execution

Commercial Impact

❋ Strengthened positioning within the wellness market.
❋ Improved product clarity to support online purchases.
❋ Improved ecommerce conversion.
❋ Supported direct-to-consumer revenue growth at launch.

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