Lancashire County Council
(Case study)
Fostering in Lancashire
Lancashire County Council faced a significant challenge in foster carer recruitment. Generic messaging wasn't moving prospective carers to come forward, and traditional approaches weren't addressing their genuine concerns about support and sustainability. Working alongside the Regional Fostering Recruitment and Retention Hub, we developed a multi-channel campaign that repositioned fostering as an achievable, valued role through authentic storytelling, practical messaging, and visibility in high-traffic spaces where prospective carers would encounter the opportunity.
Industry
Public Sector
Timeline
Ongoing
Client
Lancashire County Council
Services
Creative Production
Digital Marketing
social media
(The work)
Foster Carer Recruitment Campaign: Integrated Strategy Across Creative Production, Digital Marketing and Social Media
Creative Production
- Repositioned fostering as an achievable pathway, not an unrealistic aspiration
- Developed consistent visual language across bus, digital, and social channels
- Created messaging that addressed barriers to application (support, training, financial stability)
- Focused on real outcomes: sibling placements, community belonging, and sustained placements
Digital Marketing
- Bus campaign deployed across high-traffic Lancashire routes
- Social media asset library tailored to platform algorithms and audience segments
- Video content featuring real carer stories and placement outcomes
- Email sequences guiding prospective carers through the application process
- Landing pages optimised for application conversion
Social Media
- Targeted Facebook and Instagram campaigns across Lancashire postcode areas
- Search advertising for high-intent keywords (foster carer, fostering, look after children)
- Organic social content strategy for LCC's team to manage
- Community management and inquiry response protocols for LCC's team
- Campaign monitoring and performance reporting
The Impact
The campaign successfully repositioned fostering as a professional, achievable opportunity. By combining strategic creative direction with targeted digital reach and community visibility, we created multiple pathways for prospective carers to engage.
The results were clear. The campaign increased inquiry rates, strengthened engagement across digital channels, and achieved real outcomes: children placed in new homes, with sibling groups kept together. This positioned Lancashire County Council's fostering service as well-resourced, supportive and genuinely community-focused. The integrated approach meant awareness building through bus campaigns was reinforced by immediate digital response capability, supporting prospective carers through every stage of the application process.
(Testimonials)
What our clients say
REGO Creative brought strategic thinking and genuine partnership to our recruitment challenge. They didn't just create campaigns, they repositioned fostering in our community as a professional, supported opportunity. The integrated approach across bus, digital and social channels reached people we hadn't been able to engage before, and the quality of inquiries showed they truly understood our audience. The work made a measurable difference to our recruitment outcomes.
LANCASHIRE COUNTY COUNCIL
Fostering Recruitment Team
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