Naturally RossRepositioning Naturally Ross as a personal wellness brand focused on optimal metabolic health
❋ Creative direction The branding work focused on a complete rebrand of Naturally Ross, redefining the business around Ross herself as the founder, practitioner and face of the brand. The process began with understanding who she is, what she offers and how her natural approach to wellness, juicing, plant-based living and detox fits within the current wellness landscape. The brand was rebuilt to feel personal, credible and grounded, shifting away from a retreat-only identity and into a founder-led wellness brand designed to grow with her long term.
❋ MarketingMarketing is centred on repositioning Naturally Ross consistently across all touchpoints. This includes the development of a new website, updated social media handles and a clear monthly marketing structure to support ongoing visibility. Visuals, messaging and content direction are being aligned to communicate Ross’s expertise in juicing, vegan living and natural health in a clear and recognisable way. The focus is on consistency, clarity and building trust across digital platforms while transitioning the existing audience into the new brand identity.
❋ Advertising Advertising strategy is being developed to support scalable growth beyond retreats. This includes exploring paid social campaigns, educational content and lead-driven funnels that introduce new audiences to Naturally Ross and her approach to wellness. The aim is to support future income streams such as programmes, events, digital offerings and private support, creating a more balanced business model that is not solely reliant on retreat attendance.
❋ Reach & performance The rebrand has strengthened Naturally Ross’s positioning within the wellness space and laid the foundation for measurable growth. Early engagement across social platforms has increased as audiences connect more directly with Ross as the face of the brand. Interest in upcoming retreats has grown alongside increased visibility online, while the clearer brand structure is opening opportunities for additional revenue streams. The repositioning has transformed Naturally Ross into a scalable, founder-led brand with long-term commercial potential across wellness, education and digital offerings.
