Nuun CakesEstablishing a clear and confident visual identity for Nuun Cakes, designed to support long-term brand growth and marketing performance
❋ Creative direction We led the creative direction for Nuun Cakes, establishing a clear and confident visual approach that defined how the brand presents itself. This direction shaped the styling, photography and overall presentation of the cakes, creating a premium and instantly recognisable brand presence.
❋ VisualsBrand and product photography focused on clarity, detail and finish, ensuring each cake was presented in a way that reflected the brand’s positioning. The imagery was created to work across multiple uses without losing impact or cohesion.
❋ Marketing The visuals were developed for use across the website, social media and marketing activity, helping Nuun Cakes communicate its point of difference and build recognition through a consistent visual style.
❋ Reach & performance The work supported measurable growth across digital channels, contributing to increased engagement, a growing community and improved sales performance. Clear visual consistency helped the brand show up with confidence and scale its presence.
