Penguin Random HouseLeading creative direction, marketing and PR for Rider, Penguin Random House’s wellness-focused imprint, through the Rider Reset event in partnership with Rituals
❋ Creative direction We led the creative direction for the event, including planning and selecting a location that felt soft, warm and welcoming. The space was designed to be spacious yet intimate, with considered use of candles, food and lighting to create a calm, cosy environment aligned with Rider’s wellness focus.
❋ Rider × Rituals PR marketing collaborationWe led the PR gifting concept in collaboration with Rituals, curating a wellness-led experience that aligned both brands. The Rituals bags and treatments were selected to reflect the themes of mind, body and wellbeing found within Rider’s titles, creating a clear connection between the books and the experience.
❋ Visuals Visuals were created to document the event in an editorial, press-ready way, capturing authors, press interaction and the overall atmosphere. The content was produced specifically for PR, press and promotional use around the book launches.
❋ Reach & performance The event supported book sales at launch by increasing visibility across press and author-led audiences, while extending reach through established author followings and media coverage. The Rider × Rituals collaboration strengthened recognition for both Rider and Penguin Random House, delivering a high-impact PR moment that generated ongoing promotional value beyond the event itself.
