(Case study)
Tuscan Fitness Retreat
Tuscan Fitness is a luxury wellness retreat in the hills of Tuscany, near Florence. REGO Creative produced the full visual campaign and content archive that drives their bookings online.
Industry
Luxury Wellness & Travel
Timeline
Ongoing
Client
Tuscan Fitness
Services
Creative Production
Social Media
(The work)
Three days in Tuscany. A full visual campaign delivered.
Creative Production
- Every activity, setting and moment captured and structured into a content library built to perform across the website, booking platforms and paid campaigns.
- Directed to communicate the energy and quality of the experience from the inside, giving the right guest every reason to book.
- Content built not just to be seen, but to convert.
Social Media
- Campaign content and social media management built around the Tuscan Fitness experience, capturing the training, the setting and the transformation guests come for, with a strategy shaped around how the wellness travel audience discovers and commits to a retreat.
- A full sales funnel designed to move guests from first discovery to confirmed booking, with clear touchpoints at every stage so interest turns into revenue rather than drop-off.
- Meta ad campaigns rebuilt on solid foundations, fixing the current ad account setup and connecting full conversion tracking so every euro of spend is measurable and optimised towards bookings.
The Impact
- We spent three days on location in Tuscany for Tuscan Fitness and delivered all assets within 48 hours of the shoot.
- The campaigns we built generated £55,000 and secured 45 bookings across two campaigns in the first month.
“Before working with REGO Creative, our content lacked consistency and direction. Once we had a properly produced visual campaign behind us, the positive impact on our conversion was immediate.”
Alexandra Sturgess, Founder @tuscanfitnessretreats
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