Chef David Henderson brand and website by REGO Creative

The brief

Chef David Henderson came to us to turn his cooking into a private dining business that clients can find, trust and book.

Chef David Henderson logo, a seal of crossed cutlery, by REGO CreativeChef David Henderson brand identity on print and stationery, by REGO Creative

Approach

We built everything from the ground up in two weeks, covering brand, website and Google Business Profile, so David launched with a complete presence.

Chef David Henderson website pages, by REGO Creative

Identity

We explored four logo directions and refined one into a timeless seal of crossed cutlery and classic typography, carried through the colour palette, tone of voice and website copy in David’s own voice.

Chef David Henderson business cards, by REGO CreativeChef David Henderson private dining website page, by REGO Creative

In the world

His booking-led website features sample menus, an interactive career timeline and a tailored booking form. A Google Business Profile means local clients find him the moment they search.

Outcome

David took five bookings on launch day. The site gives clients everything they need to decide in a single visit: sample menus to browse, a career timeline that tells his story, and a booking form that turns interest into an enquiry in a few clicks.

The brand, website and Google Business Profile work together, so local clients who search for a private chef find him, trust him and can book straight away. Every page is written in his own voice, so it feels like meeting David before the first booking.

Chef David Henderson plating a dish, by REGO Creative

Case study
Chef David Henderson

“It’s exactly what I wanted. The brand fits my style perfectly, the website is clean and easy to use, and REGO Creative made the whole journey so much easier.”

David HendersonPrivate Chef

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Five bookings on launch day

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