Maria Alexander is a floating spa moored in Limehouse Basin, East London, offering private treatments on the water. As a new and unique experience, it needed a launch campaign that built brand awareness and turned interest into bookings.

We built a campaign around what makes the spa unlike anywhere else in London: the privacy, the calm and the gentle movement of the water. We captured the experience on location, then used that content in targeted ads to reach the right audience at the right moment.

Our photography and video captured the boat, the treatment spaces and the stillness of the basin, giving the brand a calm, premium visual identity across its website, social channels and ads.

Campaigns ran across paid search and social, supported by booking tracking so every reservation from our ads could be measured and built on.

More bookings and growing brand awareness for a new spa, establishing the Maria Alexander Spa Boat as one of London’s most distinctive wellness experiences.