Really Wild London brought us in to launch its first Fair Isle collaboration with brand ambassador Sophie Stanbury at its Sloane Square flagship.

We covered an evening of champagne, canapés and personal shopping, with on-the-day production that let guests enjoy the experience undisturbed.

Collection, lifestyle and editorial imagery formed a visual library ready for press, social and digital, alongside a shop window display for the launch.

Content went live across digital and social channels within 48 hours, with a strategy to keep the collaboration visible after launch night.

Half of the Sophie Stanbury collection sold on the night, and the whole collection sold out within the first week. Guests moved freely between champagne, canapés and personal shopping, and the shop stayed full from the first arrival to the last.

The launch left Really Wild London with a complete library of collection, lifestyle and editorial imagery, live across digital, social and press within 48 hours. The shop window carried the collaboration out onto Sloane Square, and the content keeps it visible long after launch night.