Bettina’s Kitchen Case Study

Academy students in chef whites filming and taking notes during a cooking demonstration, Bettina’s Kitchen by REGO Creative

The brief

Bettina’s Kitchen, founded by retreat chef and bestselling author Bettina Campolucci Bordi, brought us in to grow bookings for her Retreat Chef Academy and wellness retreats through high-performing paid campaigns.

Academy student in a Cook Like You Mean It t-shirt and green apron at the studio kitchen shelves, Bettina’s Kitchen by REGO Creative

Bettina Campolucci Bordi cooking at the hob during a Retreat Chef Academy class, by REGO Creative

Approach

We started by rebuilding the ad account structure from the ground up, with clear tracking on every campaign so each booking could be traced back to the ad that drove it. With the foundations in place, we focused on quality leads before scaling into sales campaigns.

Retreat Chef Academy dishes: tahini toasts with herbs, a sweet potato cake with quinoa and pomegranate, and a chickpea pancake with tomatoes and greens, Bettina’s Kitchen by REGO Creative

Identity

Our photography and video brought Bettina’s plant-forward approach and hands-on teaching to life, producing ad creative that reflects the warmth and expertise of the academy.

Retreat Chef Academy students working at laptops around a long table in Bettina's Kitchen Studio, by REGO Creative

French toast with pomegranate, basil and hemp seeds on a ceramic plate, Bettina’s Kitchen by REGO Creative

In the world

We manage Bettina’s paid campaigns month to month across the academy and her retreats, with performance tracked at every stage and each campaign shaped by what the last one showed works.

Plant-based cakes and sweet bakes with tahini and edible flowers on colourful ceramic plates, photographed from above, Bettina’s Kitchen by REGO Creative

Outcome

Our campaign secured two Retreat Chef Academy bookings for 2027 within the first 12 hours, worth £8,000, and the momentum continues across each new campaign.

Campaign engagement

One reel from the campaign got thousands of people watching, set off a lively conversation in the comments, and was liked and saved again and again by viewers who wanted to come back to it. Strangers became followers, and followers became future students.

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Instagram reel from Bettina’s Kitchen Academy announcing that 2027 bookings are open for the Retreat Chef Academy, by REGO Creative

Bettina Campolucci Bordi in her Bettina’s Kitchen Academy chef whites outside Bettina’s Kitchen Studio, by REGO Creative

Case study
Bettina’s Kitchen

“I love the visuals REGO Creative creates for us. Emma restructured our campaigns, set up proper tracking and makes sure every enquiry becomes a lead we can follow up. A lovely team to work with.”

Bettina Campolucci BordiFounder, Bettina’s Kitchen

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