Penguin Random House Case Study

Host speaking to guests at The Rider Reset event in partnership with Rituals, Penguin Random House by REGO Creative

The brief

Penguin Random House and Ebury Books needed a creative partner who could deliver press-ready content at the pace publishing demands, across author launches, brand partnerships and live reader events.

Guests and speakers posing together at The Rider Reset event in partnership with Rituals, Penguin Random House by REGO Creative

Guest smiling as she picks out books at The Rider Reset event, Penguin Random House by REGO Creative

Approach

We treated every event as a full production. That meant planning ahead with the editorial team, capturing on the day without interrupting guests or talent, and delivering assets that were ready for press and social within 48 hours.

Guests chatting beside a table of books at The Rider Reset event, Penguin Random House by REGO Creative

Identity

Each title was given its own visual identity, while everything we produced still felt part of one consistent body of work for the publisher.

Guest browsing the book table with a flower arrangement at The Rider Reset event, Penguin Random House by REGO Creative

Rituals gift bags beside a palm at The Rider Reset event, Penguin Random House by REGO Creative

In the world

We covered events including The Rider Reset in partnership with Rituals, where guests enjoyed the Aura Experience, a personal aura portrait sponsored by Rituals. We also led PR collaborations between Rituals and The Rider Reset, and secured brand partnerships with Rituals and Re:Mind Studio. Content went live across Instagram, LinkedIn and press channels within 48 hours of each event.

Outcome

Two events delivered, two brand partnerships secured, and a combined audience reach of over 1 million across Penguin Random House and author channels.

Aura Experience polaroid portrait from The Rider Reset event sponsored by Rituals, Penguin Random House by REGO Creative

Case study
Penguin Random House

“In publishing, timing and quality are non-negotiable. REGO Creative understands that and delivers on both, every time.”

Holly StratfordEditorial Director, Ebury Books and Penguin Random House

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Combined audience reach of over 1 million

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