Tuscan Fitness runs luxury wellness retreats in the hills near Florence, led by a small team of hosts and teachers. The experience is exceptional in person, but guests choose a retreat long before they arrive, so the brand needed visuals strong enough to turn interest into bookings.

We have worked with Tuscan Fitness continuously ever since, as an extension of the team rather than a one-off supplier.

We spent three days on location, capturing the energy and quality of the experience from the inside, with every shot planned to persuade as well as inspire. Drone footage shows the setting, video brings the sessions to life and photography captures the people who make them.

We worked around the retreat’s real timetable, from sunrise yoga to strength sessions on the terrace, so guests and teachers were filmed doing what they do, not posing for it.

The footage became a content library for the website, booking platforms and paid ads, and all assets were delivered within 48 hours of the shoot.

The look is warm, natural and unforced: golden light, olive groves, linen curtains and open decks, with the hosts and teachers at the centre of every frame.

We built and ran two campaigns, with a month of social content scheduled on delivery.

The relationship continues. We return to Tuscany to capture each new season, refresh the content library, manage campaigns and keep the retreat calendar in front of the right audience throughout the year.

The campaigns generated £55,000 and secured 45 bookings in the first two months.

Because we work together continuously, that first result became a rhythm: new content, new campaigns and new retreat dates all feeding the same booking pages, which keeps the retreats full throughout the year.